MARVEL COMIS: The Incredible Hulks

70's Marvel TV Universe

WHAT WE KNOW:
A live-action motion picture for She-Hulk was planned in the late 1980s. Marvel Comics had been interested in producing the film for several years due to the prior success of the Hulk film. At the time Marvel Comics did not yet have the self-sustaining finances they have today to generate big budget films for their characters. Thus, they often sought out outside financial backers for various projects. The now bankrupt New World Pictures was one of the main studios used. Knowing that female characters were a harder sell on the big screen, Marvel Comics hired statuesque actress Brigitte Nielsen to pose for photos dressed in She-Hulk garb in order to give potential investors a visual idea of what can be done with the character. Brigitte had previously filmed a movie for Marvel Comics in 1985 (Red Sonja) and they felt she was the best candidate for the role. Not finding success with U.S. investors, Marvel took the photos to pitch the idea overseas to find little interest there as well. Alas the only real interest found were in comic book readers who discovered the photos printed in various magazines at the time.

RUMOR:
She-Hulk was announced as co-star of a 1989 made-for-TV film headlining the Incredible Hulk, the third reunion/sequel to the live-action Incredible Hulk series with Bill Bixby and Lou Ferrigno reprising their roles. Although no specific title or actress was announced, in early July of that year it was still firmly expected to air that autumn. A third Hulk telefilm did appear in February 1990 without any additional Marvel character adapted. A year later, a proposed She-Hulk series for the ABC network was "dead.