Comic books in the media Wiki
Elvira Coors standup

(1980's) Elvira (Mistress of the Dark) life size - almost 6 feet tall, cardboard cut out.


Elvira and Coors Light[]

Elvira was signed on to Coors Beer Company and became the first female spooksperson to endorse a national beer. Every Halloween Coors beer saw an enormous rise in sales during their "Elvira" promotions.   XXXXLittle did she know that Coors would slowly begin to attempt to tone down her image. By requesting her to cover her cleavage with her hair, and pose in ways that would minimize the amount of 'skin' that was visible in the Coors advertisements and store promotional stand ups.  XXXXNot only did Coors try to alter her image they began to harass her about her affiliation with the horror genré in films. Rumors have it they began insinuating a possibility that she was a Satan Worshiper. Or some kind of 'Cultess' which clashed with their 'Christian Family Image.' Needless to say Elvira was not pleased with the linking of her fun, sexy character with such cults. Her affiliation with Coors soon became rocky.XXXX 

Elvira and the Great American Beer Festival[]


Elvira's Night Brew

Elvira, Mistress of the Dark and her trademark plunging neck-line stirred up a brouhaha at the 1997 Great American Beer Festival here in Denver when she was barred from festival because she was inappropriately dressed. xxxxElvira, who was appearing to promote her own specialty beer, Elvira's Night Brew, continued to sign autographs from her limousine outside the festival. "Since I began playing Elvira 15 years ago, I have never had to compromise the integrity of this character, and I'm not going to start now," said Cassandra Peterson, the actress who plays Elvira. "Would they ask Superman to leave his tights at home and wear slacks?" xxxx"The beer industry is dominated by a few big guys," she added. "I don't think they'll make it easy for a female entrepreneur to compete." - Southern Draft